Brand Positioning Explained

The KOA Family of Campgrounds 

The KOA Family of Campgrounds, is designed to help campers quickly identify the right campground for their needs and better set guest expectations. 

Made up of the KOA Journey, KOA Holiday and KOA Resort brands, the KOA Brand Positioning gives each KOA a point of differentiation and it recognizes to the uniqueness of the Kampgrounds of America system. 

KOA Journey: “Gateway to Adventure”

KOA Journey campgrounds are the perfect oases after a day on the road. Whether it’s along the way or a quick getaway, they’ve got you covered. Located near the highways and byways of North America with long Pull-thru RV Sites, they deliver convenience to the traveling camper. Pull in, ease back and take a load off.

KOA Holiday: “Basecamp for the Great Outdoors”

Whether you’re exploring the local area or hanging out at the campground, KOA Holidays are an ideal place to relax and play. There’s plenty to do, with amenities and services to make your stay memorable. Plus, you’ll enjoy the outdoor experience with upgraded RV Sites with KOA Patios™ and Deluxe Cabins with full baths for camping in comfort. Bring your family, bring your friends, or bring the whole group – there are plenty of ways to stay and explore.

KOA Resort: “The Destination for Recreation”

KOA Resorts offer a carefree vacation in the great outdoors. Enjoy robust recreation and staff-led activities, kick back and relax by the resort-style pool, or grab a bit to eat, all while never leaving the campground. And with plenty of RV Sites with KOA Patios™ and Deluxe Cabins with full baths to meet your needs, it’s the ultimate camping getaway. 

If you would like further information on the differences between Journey, Holiday and Resort Brand visit