KOA’s iconic logo, created by the Billings-based commercial artist Karlo Fujiwara in June 1961, reflects the enduring legacy of the brand. The logo visually represents the letters K-O-A, with straight lines forming the K, a circle symbolizing the O, and a triangle representing the A. Additionally, it can be interpreted as resembling a tent-like structure, encapsulating the essence of camping.
On April 4, 1963, a Service Mark for Kampgrounds of America was filed with the U.S. Patent Office in Washington, D.C., gaining approval and registration on December 8, 1964. A decade later, amendments were made to the patent to enhance the protection of the KOA logo. Despite the passage of years, the logo remains unchanged as KOA proudly marks over 60 years at the forefront of the outdoor hospitality industry.
Explore the history of the KOA logo further in the brand video below, featuring insights from Toby O’Rourke, President, and CEO.